Pharmacoeconomics is that the application of economics to assess pharmaceutical and health care products that helps evaluate economic, clinical and humanistic outcomes of health care products and interventions. It gives health care decision makers, providers and patients with valuable information for optimal use and allocation of limited health care resources. In India, the attention of Pharmacoeconomics is comparatively low among policy makers, academia and industry. As India’s pharmaceutical market changes and evolves, the study of Pharmacoeconomics and associated research is predicted to achieve momentum.
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